Brand Campaigns
The Brand section of BYNDIO is built for companies that want to work with influencers. Brands can launch marketing campaigns, find creators who match their target audience, and track the results — all from one place.
Dashboard
Section titled “Dashboard”The brand dashboard at https://byndio.in/brand/dashboard gives an overview of active campaigns, influencer stats, and overall performance. Brands see how many campaigns they are running, how many influencers are participating, and high-level metrics like total reach and conversions.
Creating a campaign
Section titled “Creating a campaign”Brands create campaigns at https://byndio.in/brand/campaigns/create. The form asks for:
- Campaign name — A clear title for the campaign.
- Description — What the campaign is about and what the brand expects from participating influencers.
- Budget — How much the brand is willing to spend.
- Target audience — Who the campaign is trying to reach.
- Requirements — Specific deliverables, like “post one Instagram Story and one Reel.”
- Start and end dates — When the campaign runs.
Once submitted, the campaign goes live and influencers can see it in their campaign browser.
Campaign list and details
Section titled “Campaign list and details”All campaigns are listed at https://byndio.in/brand/campaigns. Clicking into a campaign shows its current status, performance data, and the list of influencers who have applied or been accepted.
Managing applicants
Section titled “Managing applicants”When influencers apply to a campaign, the brand reviews them at /brand/campaigns/{id}/applicants. Each applicant shows their profile, niche, follower count, and engagement metrics.
The brand has two options:
- Accept — The influencer is added to the campaign and can start creating content.
- Reject — The influencer is turned down. They see the rejection but can apply to other campaigns.
Performance tracking
Section titled “Performance tracking”Each campaign has a performance page at /brand/campaigns/{id}/performance. This shows the return on investment: how many people were reached, how many clicked through, and how many actually made a purchase. Brands use this to measure whether their spend is delivering results.
Influencer discovery
Section titled “Influencer discovery”At https://byndio.in/brand/influencers, brands can browse the full roster of influencers on the platform. They can filter by niche (fashion, tech, beauty, etc.), follower count, and engagement rate.
This is useful when a brand wants to proactively invite specific influencers to a campaign rather than waiting for applications.
Messaging
Section titled “Messaging”Brands can communicate directly with influencers through the platform’s messaging system. This keeps all campaign conversations in one place, so there is no need to switch to email or WhatsApp for coordination.
Profile and settings
Section titled “Profile and settings”Brands manage their profile information — brand name, description, logo, website, and social media links. They can also configure notification preferences to control what emails and alerts they receive about campaign activity.